1. Smart Customer Acquisition
As retail banking business is characterized by large customer size, insufficient service for long-tail customers and diverse customer composition, we believe it is necessary to utilize a variety of services channels including Mobile App, H5 and WeChat Mini Programs to reach long-tail customers.
We aim to build big data based personalized service capabilities through ways:
- Applying big data to no-touch customer marketing; processing customer behaviour data in a real-time and smart manner;
- Comprehensively evaluating customer credit ratings, income levels, risk tolerance, behaviour characteristics, user habit and user preferences; utilizing warehoused data and well-developed algorithms to tailor-make user interface for each individual customer;
- Tailor-making advertisements for precision marketing based on data mining analysis over customer behaviour and tagging on customer segmentation.
We aim to help banks:
- Increase customer acquisition precision;
- Lower customer acquisition cost;
- Improve customer user experiences and business conversion rate;
- Achieve personalized pricing.
Our major steps:
- Capture real-time data and big data (including bank internal and external data, structured and semi-structured data), clean and process data to extract features, prepare for customer profiling;
- Establish tagged customer model based on customer basic information, interests and hobbies, social features, consuming behaviour, etc.;
- Categorize customers based on parameters such as user features, product needs;
- Enable smart arrivals of products / services to customers through Collaborative Filtering, Association Rule Learning, Recommending Machine, etc.
2. Smart Arrivals to Customers
One main pain point for banks in developing internet-based lending business is “difficult to arrive customers”. Most of existing customers are off-line - once put online, banks will face problems such as:
- When and how to reach customers and push desirable credit products to their attention;
- How to enable online application and withdrawal;
We aim to enable smart arrivals to customers through various ways.